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5 Ways for Small Businesses to Successfully Build Links
As a little business, it can be challenging trying to compete with the big businesses and their multi-million £ budgets. The great thing about the internet, and Google’s organic results – there’s more...
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Which is the best newspaper to get a link from?
The internet is vast. And so too is the data it contains. There is a lot of data readily available (often by third parties) that we can use to make sound judgements on a variety of dimensions and...
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9 Traits of a Lazy Link Builder
With so much free material about building your brand online, website optimisation and good advice about link building, it amazes me that in the year 2013, I still see such shoddy link building...
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4 Simple Tips To Gain The Most Out Of Your Blogger Outreach Project
Everyone who’s anyone in the realm of digital marketing will know that blogger outreach has exploded in the last couple of years. More and more people are seeing the value of themselves being a...
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An Update To Google’s Link Schemes Document: Is This The End For Guest Posting?
Image courtesy: Chandrachoodan Gopalakrishnan By now you have probably heard that Google has made an update to the “Link Schemes” portion of their Webmaster Tools. This update quickly became big news...
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11 Link Schemes Google Hates And 11 Techniques To Replace Them
Over the past two years, Google has been doing its utmost to prevent webmasters and marketers alike from spamming its results. After years and years of webmasters, marketers and just about everybody...
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10 Sure-fire Content Ideas That Will Make Your Site A Link Magnet
We know that, for your site to get to the top of the search rankings, you’re going to need to attract links – and lots of them. One of the best ways of attracting links is by creating fantastic...
View ArticlePenguin 2.1 (Penguin 5): The Fight Against Link Spam Continues
Another Penguin update worked its way through Google’s index on October 4th. According to Matt Cutts, head of Google’s web spam team, the update would affect about 1% of all searches. More of the Same?...
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5 Reasons to Audit Your Backlink Profile
Most agencies now offer an SEO Audit. An SEO audit is an essential task at the beginning of any new SEO contract. I’ve yet to take on a client who got the SEO “right” from the start, or didn’t have...
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Where to get referral traffic that converts into sales
An integrated marketing strategy is important to online success. Businesses can’t solely rely on one or two channels to send unlimited traffic. There are many ways to drive traffic: organic and pay...
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19 Things Matt Cutts Said in 2013 That Changed the Way We Build Links
Google has made large numbers of changes to its search algorithm over the past year or so, most notably the Penguin update. As a result there’s confusion over what counts as clean link building – and...
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Is Guest Blogging Dead? The Truth
Matt Cutts’ latest blog post titled ‘The decay and fall of guest blogging for SEO’ stirred a number of reactions (426 comments on his blog post to be precise). And with an opening paragraph like this,...
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Link Building In Action: Take Part To Win!
Over the last year, we’ve been having success using data as a tool to build links. Data speaks to different people in different ways, and allows for different interpretations (and ultimately, different...
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Expert Tips: How to Remove a Google Manual Penalty Quickly
So, you’ve been hit by a Google manual penalty and you’re starting to notice the devastating effect it is having on your website. The recovery from this can be a hard, drawn out process. Unless you...
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Don’t Write Off Byline and Guest Post Links Just Yet!
Over the past few months many publications have chosen to “nofollow” links in author biographies, so I decided to reach out to a selection of my media and PR contacts to discuss the best ways to obtain...
View Article5 Quick & Sneaky Link Building Wins
The buzz in the digital world is that SEO-led PR is the way forward for link building – but putting all your eggs in that “Page Rank 6 Newspaper Website” basket isn’t exactly the most effective or...
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5 Content Types That Always Get Links
How often have you heard the phrase “content is king”? I’m sure the majority of you just nodded your head. It’s a popular phrase that’s been around for a long time and looking at the Google Trends...
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6 Things Matt Cutts Taught Us About Link Building before he went on Holiday
Matt Cutts recently announced on his blog that he will be taking an “extended break” from his role at Google for “a few months”. Cutts said he will be gone through to October. So between now and then,...
View Article[Free eBook]: How to Remove and Recover From Google Penalties
Lots of sites, big and small, have been hit by Google penalties and found it difficult to recover. This can cut a business deep, but Receptional has found that a logical, structured and thorough...
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5 Easy Ways to Combine Link Building and PR for Enhanced Campaigns
If your PR strategies are stuck in the printed past, or you are worried about black hat link building, the solution may not be to avoid these things entirely, but to combine them. Over the years...
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